Episode 179
Why Purpose-Led Business Is the Future of HR & Talent
with Ros WinchesterSustainability & Operations Director at JGA Recruitment
About this episode
In this episode, we go behind the scenes of a real B Corp transformation with Ros Winchester, Sustainability & Operations Director at JGA Recruitment. This isn’t theory or surface-level culture talk - this is what happens when a company decides to measure, validate, and prove its values.
Most businesses claim to care about purpose, culture, and impact. But very few are willing to go through the rigorous process of external validation, operational change, and continuous improvement that it actually takes.
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(00:00) Why Purpose & Values Matter in Business
(00:35) The Problem: Most Companies Don’t Prove Their Values
(02:50) Meet Ros & What This Episode Covers
(04:05) Why We Started the B Corp Journey
(06:40) Why Measuring Impact Changes Everything
(08:25) What B Corp Actually Is (Simple Breakdown)
(11:24) Why Purpose Matters for Talent & Hiring
(14:00) Behind the Scenes: A Real Business Transformation
(17:26) Biggest Challenge During the B Corp Process
(22:02) From Values on Paper to Real Behavior
(26:07) The Impact: Culture, Engagement & Pride
(30:45) Final Advice: Should You Become a B Corp?
Listen to the episode
Guest
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